Category: WWDC 2012

MacBook Pro With Retina Display Debuts

MacBook Pro with Retina Display

MacBook Pro with Retina Display

Coming on the tail of minor updates to Apple’s other notebooks the company took to the stage at WWDC 2012 to unveil a new MacBook Pro with a Retina display. Known as MacBook Pro with Retina Display the new notebook features very powerful innards, long battery life and a super thin enclosure. The new MacBook Pro weighs just 2KGs and is just 18mm thick.

In a press release Tim Cook said, “The MacBook Pro with Retina display pushes the limits of performance and portability like no other notebook”. Adding, “With a gorgeous Retina display, all flash architecture and a radically thin and light design, the new MacBook Pro is the most advanced Mac we have ever built.”

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Apple Refreshes Notebooks, Desktops Lag Behind

MacBook Air (Mid 2012)

MacBook Air (Mid 2012)

In a demonstration of just how much more important notebooks are to Apple the company today took to the stage at WWDC to refresh all of their portable Macs. Apple gave the MacBook Pro and MacBook Air a minor speed bump as well as releasing a new model of MacBook Pro with a Retina display.

Apple quietly gave the Mac Pro a mild refresh including some newer Intel processors, although they’re still a couple of years old. Unlike the notebooks which gained USB 3.0 support the Mac Pro remains without Thunderbolt or USB 3.0. Neither the iMac nor Mac mini received an update today.

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Expectations at WWDC 2012

Moscone West in San Francisco adorned for WWDC 2012

Moscone West in San Francisco adorned for Apple's Worldwide Developers Conference

Apple’s Worldwide Developers Conference is approaching quickly and unlike last year it looks like Apple might put on more than a software only show. Equally exciting for 2012 is that in the six months that have passed Apple has released and updated relatively few products. Particularly notable for the six months that have made up 2012 so far is that not a single model of Mac has been refreshed. We know that Apple has a particular dislike for releasing new hardware in August and after late October which leaves only a few months for a whole bunch of products to be crammed into.

Macs which have so far been completely void of any changes and many of which haven’t been touched for almost 12 months or more will likely be changed ahead of the “back to school” period which usually runs during June and July. Such a release timeframe could coincide nicely with the release of OS X Mountain Lion pinned by Apple for “late summer”.

It is possible to say with confidence that neither the iPhone nor the iPad will see any sort of hardware change announced during the WWDC keynote on Monday. Both of Apple’s leading products are firmly set in predictable cycles—iPad in March and iPhone in October for those slow off the mark.

The problem with such a high number of potential announcements is that it becomes difficult to make accurate predictions for WWDC which has in recent history focused more on developers than consumers, certainly since the iPhone moved to a Fall refresh in 2010.

But as Apple has indicated in its WWDC 2012 material the upcoming week is the one “we’ve all been waiting for”. So let’s take a look at the likely candidates for next weeks keynote.

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