The quiet season is behind us, it was the most prolonged period of quiet from Apple in terms of product releases that I’ve ever known. There’s nothing nefarious to read into; Apple is a company that absolutely loves patterns and consistency and there is no better way to stay consistent than to release products in the same week year after year.
So here we are, the week of Apple’s first announcement event of the season is upon us. I would usually be sat here writing a rumour roundup or something similar. Maybe I’d be having fun shooting down stupid rumours—that’s always a laugh if not sometimes very infuriating.
But life is different for me and spare time is a luxury. Don’t get me wrong I’m still closely watching every rumour, dissecting and calculating the possibilities and the accuracy of individuals. But the rumour game has changed and it’s honestly no where near as bad as it once was. (9to5 Mac and Mac Rumors both have decent roundups.)
Which means I’m going to look at something completely different.