Category: Macworld 2007

Images of iPhone and Apple TV

As we continue our extensive coverage of Macworld over at, it’s time to have a decent look at the two products we saw at todays keynote presentation.

View the gallery of the iPhone

Apple iPhoneApple iPhone

View gallery of Apple TV

Apple TVApple TV

Macworld 2007 Keynote in Pictures

Due to us disappointing when it came to a live Keynote feed we feel we have to make up for it in some way, hopefully three galleries of way over 100 images from the Keynote should keep you smiling until the Keynote stream eases up a bit.

View the Pre-Keynote gallery

Keynote line signKeynote line sign

View the gallery of images taken during the Keynote

iPhone Bluetooth HeadsetiPhone Bluetooth Headset

View the gallery of images taken after the Keynote was over

Steve Jobs chats with Paul Otellini (Intel CEO) after the Macworld 2007 KeynoteSteve Jobs chats with Paul Otellini (Intel CEO) after the Macworld 2007 Keynote

In Brief: iTunes Store Surpasses 2BN Downloads, Paramount Joins iTunes, New Ads for Mac and iPod, Apple Renames

iTunes Store Surpasses 2BN Downloads, Paramount Joins iTunes

Steve Jobs announced today that the iTunes Store has sold over 2 billion songs since its inception. As well as 50 million TV shows, and 1.3 million feature length films.

“iTunes has crossed another major milestone by selling over two billion songs — with over a billion of them sold in the last year alone — making it by far the world’s most popular music store,” said Apple chief executive Steve Jobs. “And by selling 50 million TV shows and over 1.3 million movies to date, iTunes is already the largest online video store in the world as well.”

Apple also said iTunes has added more than 100 movies from Paramount Pictures priced at just $9.99 including “School of Rock,” “The Italian Job,” “Mean Girls,” “Zoolander,” “Coach Carter,” “Lemony Snicket’s A Series of Unfortunate Events,” “Lara Croft Tomb Raider: The Cradle of Life,” “Chinatown” and “Breakfast at Tiffany’s.”

New Ads for Mac and iPod

During today’s Keynote presentation Steve Jobs showed off three new adverts showing off both the Mac and the iPod.

iPod + iTunes AdvertiPod + iTunes Advert

The two iPod adverts are very similar, one called Party Animated and the other called Party Color.

Apple also showed off a new ‘Get a Mac’ ad which shows the advantages of Macs over PCs, in particular Windows Vista.

The advert is called Surgery.

Apple Renames

In what appeared to be a shock announcement, Apple has officially changed its company name from Apple Computer, Inc. to Apple Inc.

Apple Quietly Upgrades Airport Base Stations

Apple today quietly updated its Airport base stations, featuring 802.11n, giving up to five times the performance of previous Airport base stations and twice the coverage.

“The new Airport Extreme is the most powerful and easy to use Wi-Fi base station that we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With five times the performance and twice the range, now you can transfer bigger files faster and get access to the Internet and your favorite digital media from many areas in your house you couldn’t reach before.”

Using MIMO (Multiple In Multiple Out) smart antennas and 802.11n technology, AirPort Extreme now delivers greater data throughput and extends the reach of wireless connectivity to more areas of the home, business or school. With the ability to operate in either the 2.4 GHz or 5 GHz wireless frequencies, AirPort Extreme also reduces the possibility of interference from appliances and cordless phones that operate in the 2.4 GHz frequency. AirPort Extreme is backward compatible with Macs and PCs using previous generation 802.11b/g wireless technologies.

The AirPort Extreme Base Station features a simple, new design that is just 6.5 inches square and 1.3 inches tall, and a built-in USB port allows users to print wirelessly to a USB printer or turn any external USB hard drive into a shared drive so they can share files or backup valuable data from multiple computers on a network. New AirPort Utility software included with every AirPort Extreme makes it very easy to set up a secure, wireless network for up to 50 simultaneous users within minutes. Users can also set security restrictions, including Internet access limits on their childrens’ computers.

The AirPort Extreme Base Station also includes:

  • 802.11n Wi-Fi wireless networking;
  • MIMO (Multiple In Multiple Out) smart antennas;
  • dual-band antennas for 2.4 GHz and 5 GHz frequencies;
  • three 10/100 Ethernet LAN ports;
  • one 10/100 Ethernet WAN port;
  • one USB port;
  • Wi-Fi Protected Access (WPA/WPA-2), 128-bit WEP encryption; and
  • a built-in NAT firewall.
Airport Extreme Base Station (Front)Airport Extreme Base Station (Front)
Airport Extreme Base Station (Back)Airport Extreme Base Station (Back)

Apple Introduces Apple TV

Along with the iPhone Apple also introduced Apple TV, we already knew the product by the name of iTV.

“Apple TV is like a DVD player for the 21st century—you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the Internet rather than DVDs you get from a physical store,” said Steve Jobs, Apple’s CEO. “Apple TV plays the same iTunes content that users enjoy on their computers and iPods, so now they can even watch part of a movie in their living room, and watch the rest later on their iPod.”

Apple TV has a 40GB hard drive to store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each and is capable of delivering high-definition 720p output. Apple TV is easy to connect to a broad range of widescreen TVs and home theatre systems and comes standard with HDMI, component video, analogue and optical audio ports. Using high-speed AirPort 802.11 wireless networking, Apple TV can auto-sync content from one computer or stream content from up to five additional computers right to your TV without any wires.

Apple TV takes advantage of 802.11 b+g+n wireless networking.

Apple TV is priced at $299 or £199 for release in February.

Apple Announces iPhone

View photographs of the Apple iPhone

At todays Macworld Expo opening Keynote CEO Steve Jobs announced that the company will begin shipping a new mobile phone known as the iPhone in June 2007.

iPhone is a revolutionary new mobile phone that allows users to make calls by simply pointing at a name or number. iPhone syncs all of your contacts from your PC, Mac or Internet service such as Yahoo!, so that you always have your full list of up-to-date contacts with you. In addition, you can easily construct a favourites list for your most frequently made calls, and easily merge calls together to create conference calls.

iPhone’s pioneering Visual Voicemail, an industry first, lets users look at a listing of their voicemails, decide which messages to listen to, then go directly to those messages without listening to the prior messages. Just like email, iPhone’s Visual Voicemail enables users to immediately randomly access those messages that interest them most.

iPhone includes an SMS application with a full QWERTY soft keyboard to easily send and receive SMS messages in multiple sessions. When users need to type, iPhone presents them with an elegant touch keyboard which is predictive to prevent and correct mistakes, making it much easier and more efficient to use than the small plastic keyboards on many smartphones. iPhone also includes a calendar application that allows calendars to be automatically synced with your PC or Mac.

Apple iPhoneApple iPhone

iPhone features a 2 megapixel camera and a photo management application that is far beyond anything on a phone today. Users can browse their photo library, which can be easily synced from their PC or Mac, with just a flick of a finger and easily choose a photo for their wallpaper or to include in an email.

iPhone is a quad-band GSM phone which also features EDGE and Wi-Fi wireless technologies for data networking. Apple has chosen Cingular, the best and most popular carrier in the US with over 58 million subscribers, to be Apple’s exclusive carrier partner for iPhone in the US.

iPhone is a widescreen iPod with touch controls that lets music lovers “touch” their music by easily scrolling through entire lists of songs, artists, albums and playlists with just a flick of a finger. Album artwork is stunningly presented on iPhone’s large and vibrant display.

iPhone also features Cover Flow, Apple’s amazing way to browse your music library by album cover artwork, for the first time on an iPod. When navigating your music library on iPhone, you are automatically switched into Cover Flow by simply rotating iPhone into its landscape position.

iPhone’s stunning 3.5-inch widescreen display offers the ultimate way to watch TV shows and movies on a pocketable device, with touch controls for play-pause, chapter forward-backward and volume. iPhone plays the same videos purchased from the online iTunes® Store that users enjoy watching on their computers and iPods, and will soon enjoy watching on their widescreen televisions using the new Apple TV™. The iTunes Store now offers over 350 television shows, over 250 feature films and over 5,000 music videos.

iPhone lets users enjoy all their iPod content, including music, audiobooks, audio podcasts, video podcasts, music videos, television shows and movies. iPhone syncs content from a user’s iTunes library on their PC or Mac, and can play any music or video content they have purchased from the online iTunes store.

iPhone features a rich HTML email client which fetches your email in the background from most POP3 or IMAP mail services and displays photos and graphics right along with the text. iPhone is fully multi-tasking, so you can be reading a web page while downloading your email in the background.

Yahoo! Mail, the world’s largest email service with over 250 million users, is offering a new free “push” IMAP email service to all iPhone users that automatically pushes new email to a user’s iPhone, and can be set up by simply entering your Yahoo! name and password. iPhone will also work with most industry standard IMAP and POP based email services, such as Microsoft Exchange, Apple .Mac Mail, AOL Mail, Google Gmail and most ISP mail services.

iPhone also features the most advanced and fun-to-use web browser on a portable device with a version of its award-winning Safari™ web browser for iPhone. Users can see any web page the way it was designed to be seen, and then easily zoom in to expand any section by simply tapping on iPhone’s multi-touch display with their finger. Users can surf the web from just about anywhere over Wi-Fi or EDGE, and can automatically sync their bookmarks from their PC or Mac. iPhone’s Safari web browser also includes built-in Google Search and Yahoo! Search so users can instantly search for information on their iPhone just like they do on their computer.

iPhone also includes Google Maps, featuring Google’s groundbreaking maps service and iPhone’s amazing maps application, offering the best maps experience by far on any pocket device. Users can view maps, satellite images, traffic information and get directions, all from iPhone’s remarkable and easy-to-use touch interface.

iPhone employs advanced built-in sensors—an accelerometer, a proximity sensor and an ambient light sensor—that automatically enhance the user experience and extend battery life. iPhone’s built-in accelerometer detects when the user has rotated the device from portrait to landscape, then automatically changes the contents of the display accordingly, with users immediately seeing the entire width of a web page, or a photo in its proper landscape aspect ratio.

iPhone’s built-in proximity sensor detects when you lift iPhone to your ear and immediately turns off the display to save power and prevent inadvertent touches until iPhone is moved away. iPhone’s built-in ambient light sensor automatically adjusts the display’s brightness to the appropriate level for the current ambient light, thereby enhancing the user experience and saving power at the same time.

iPhone will be available in 4GB and 8GB versions priced at $499 and $599 respectively.

iPhone will ship in June of 2007 in the United States, Q4 in Europe and 2008 in Asia.

Macworld Website Slips Up?

The official Macworld Expo website appears to point towards two models of Airport base stations known as Airport X2 and X4.

Wireless networking is about to undergo major changes, with 802.11n, or Airport Extreme X2 and X4.

It is unknown whether the X2 and X4 monikers refer to the current Airport Base stations or future revisions.

Macworld 2007: Moscone West Prepares for Keynote Address

On the first official day of Macworld 2007, World of Apple has been checking out Moscone West where Steve Jobs will hold the Keynote address at 9am PST on Tuesday 9th January.

In past years Apple has held the Keynote address in the Esplanade Ballroom situated in Moscone South. This year Apple is holding the Keynote in Moscone West, which is where WWDC is held annually.

Check out the gallery of Moscone West.

Entrance doors to Moscone WestEntrance doors to Moscone West

iPhone After All?

An interesting blog post on ZDNet claims, “Today, a trusted source forwarded to me via email the following summary detailing the history of the trademark and the secret negotiations between Apple and Cisco that are underway right now, as I write this blog:”

  • Apple has known about the iPhone trademark for years and approached Cisco starting in December 2001
  • Cisco declined because of existing and planned product lines
  • Apple has approached Cisco 3 times over the past year for rights to the iPhone trademark
  • Cisco again declined because of existing and planned product lines
  • More recently (last few weeks) high level negotiations for a “shared approach”
  • It seems that in this case both an Apple cell phone and a Cisco VOIP phone would co-exist with the iPhone branding
  • I think these discussions are still active and ongoing

Jobs Unable to Contain Excitement Leading Up to Keynote?

Cult of Mac has posted an anonymous message saying;

…a very trusted (and extremely anonymous) source of mine in Silicon Valley told me recently that he has it on good faith that Apple CEO Steve Jobs has invited all of his best friends to his MacWorld SF Keynote on Tuesday. In Silicon Valley buzz code, that means he’s got something really special to show.

The International Herald Tribute also reports that Jobs appears excited about the upcoming device.

“[Steve Jobs]was more excited about his current project than he was about the Macintosh.”