World of Apple

iPhone 5 with new EarPods | Image courtesy of Apple

Apple today announced an unsurprising update to the iPhone. The iPhone 5 as Apple is calling it includes very few surprises following a remarkably detailed series of leaks several months ahead of today’s announcement.

Unlike the iPhone 4S before it the iPhone has had a makeover. The new anodised aluminium body is 18 percent thinner than the 4S and 20 percent lighter. The new carefully manufactured enclosure also returns the prize of the thinnest smartphone in the world back to Apple with the new iPhone 5 measuring just 7.6mm.

(more…)

Yerba Buena Center for Arts in San Francisco adorned ahead of Apple’s September 12 Event | Image from Ekkapong T

Today is the day, the venue is set, the press are descending on San Francisco, and the rumour mill is firing on all cylinders but something isn’t right. There’s a sense of disappointment, confusion, despair in the Apple community—in fact even outside of it. The subject is, “if this is the next iPhone, then what’s so special?”

It is this subject that I’ve been throwing around in my head for some weeks now. The rumours are about as set in stone as they can get although they remain rumours; we know what the—potentially named—iPhone 5 will look like, what features it has, what accessories it comes with and possibly whether iPods will be refreshed alongside it (I suspect quietly).

(more…)

iPhone lineup including mockup of sixth-generation

It gets to to a certain point in the Apple calendar when the questions, speculation and excitement over a new iPhone tends to become deafening. If you hadn’t noticed we’re firmly in that part of the year but for all the right reasons. It’s less that two weeks until Apple CEO Tim Cook will take to the stage on September 12 and present to the world the new iPhone.

(more…)