Category: iPad

Apple’s Latest iPad Sales Tactic

Apple's Education-based Special Event

Apple's Education-based Special Event Invite

On Thursday Apple will hold its first event of 2012. The event which will be held in New York City early on Thursday morning is guaranteed to be focused solely on the education market. Thankfully Apple clarified this intention with the actual event invite itself leaving no room for speculation on 50-inch Apple branded television sets or Apple TV boxes that can have Siri-type commands shouted at them.

Instead the little speculation that has led us up to this week has focused on the iPad and textbooks. When I say the iPad I don’t mean a refresh of the iPad hardware, that’s not likely to happen until April, I’m talking about how Apple will use the iPad to dominate the education market.


Latest iPad 2 Ad Focuses on Learning

In the newest iPad 2 advert that begun airing on TV this week, Apple has shone a light on learning with the iPad.

The advert features eight adverts including the company’s own iBooks and Garageband apps.

Are you curious about new ideas? Do you want to learn a new language. Or just a new word. Maybe you want to know more about anatomy. Or astronomy. You could master something new or uncover a hidden talent. There’s never been a better time to learn.

Apple now offers a complete list of apps included in iPad adverts on the App Store.

Latest iPad Ad Focuses on ‘Now’

Apple has begun airing its latest iPad advert which focuses on the subject of ‘Now’. The advert looks at how the consumption of many forms of media has become instantaneous from reading newspapers to looking at the stars.

Apple and Nokia Settle Patent Dispute

After a long running dispute over a number of patents Apple and Nokia have settled the suit. The settlement covers all patent litigation between the companies, including the withdrawal by Nokia and Apple of their respective complaints to the US International Trade Commission.

The dispute first began in October 2009 and was extended a number of times. Apple also countersued Nokia for patent infringement.

The agreement consists of of a one-time payment payable by Apple and on-going royalties to be paid by Apple to Nokia for the term of the agreement. The terms of the agreement beyond this information is confidential.

In a statement Stephen Elop, president and chief executive officer of Nokia said, “We are very pleased to have Apple join the growing number of Nokia licensees” adding, “This settlement demonstrates Nokia’s industry leading patent portfolio and enables us to focus on further licensing opportunities in the mobile communications market.”

Fallout From Foxconn Plant Explosion Continues

Following the explosion at Foxconn’s Chengdu plant on May 20 there have been a number of further developments. Over the weekend it was reported that a third person had died following the explosion that ripped through Foxconn’s newest assembly plant.

News coming out of China has been heavily restricted with speculation leaning on the idea that Foxconn is trying to cover up the incident. The news blackout has been skirted mainly by Taiwanese TV which is reporting out of China. There are a number of reports about reporters being forcefully removed from the area and their cameras destroyed or confiscated. Foxconn has also not released a list of victims to either the press or families.

It has been confirmed that the explosion was caused by a buildup of combustible dust that collected in a polishing workshop. As such Foxconn has halted all polishing operations. A spokesperson has indicated that the company has more than a week of inventory that will allow it to suspend polishing operations for safety checks.

The focus is now shifting away from the unfortunate human loss of life and onto the effect the incident could have on the production of Apple’s iPad 2 which just a month back was said to be facing the “mother of all backlogs”. Analysts will begin weighing in today with many expected to predict that this tragedy will only worsen Apple’s supply issues.

iPhone 4 and iPad Displays Praised

Apple iPad

Apple iPad

Both the iPhone 4 and iPad has this week been awarded for the quality of their displays. Apple’s iPhone 4 won the Display of the Year Gold Award from The Society for Information Display on Monday, while the iPad display won the Display Application of the Year Gold Award.

The iPhone 4’s “640×960-pixel Retina display set a new benchmark for mobile display resolution, low power consumption and image quality.” SID goes onto praise the display further saying that “the iPhone 4 Retina display achieves a viewing angle superior to conventional mobile LCDs” and the “display features a host of technical advancements”.

When awarding the iPad for its display SID said that the “display provides a superior viewing experience with a minimized gamma shift over viewing angles, enabling designers to create innovative apps that further enhance the viewing experience.”

Apple Releases iOS 4.3.3

Apple has today released iOS 4.3.3 for iPhone, iPad and iPod touch. The minor iOS update delivers iPod bug fixes and addresses battery life issues. Most notably the update also changes how iPhone and iPads store location information.

As outlined in Apple’s question and answer on the location tracking bug the new software will cease backing up of the database, reduce the size of the database of WiFi and cell towers cached on the phone and delete the cache when location services are turned off.

iOS 4.3.3 is available for iPhone 3GS, iPhone 4, iPad 1 and 2, and third and fourth generation iPod touches. Apple has released iOS 4.2.8 for the CDMA iPhone 4.

Apple Responds to iPhone and iPad Location Data Collection

Steve Jobs Unveils iPhone 4 at WWDC 2010

Steve Jobs Unveils iPhone 4 at WWDC 2010 | Photo by mathieuthouvenin

Apple has today officially responded to growing concern over the subject of location collection on the iPhone in iOS 4.0 and on the iPad 3G. Since iOS 4.0 data is recorded into a database of nearby Wi-Fi and cellular access points used to provide quick location fixes when needed.

Apple has released a Q&A on its website explaining the issue, highlighting that Apple is not tracking the location of iPhones and iPads, and never intends to do so.

The data recorded is sent to Apple in an anonymous and encrypted fashion and it is not possible for the data to be tied to any user but is helpful in gaining a location when requested where GPS signal is hard to obtain.

Apple also said that a number of bugs are at play in the current version of iOS, when location services are turned off it has been discovered that the database continues to grow and this will be addressed. Apple also intends to release a software update that will cease backing up of the database, reduce the size of the database of WiFi and cell towers cached on the phone and delete the cache when location services are turned off.

Apple CEO Steve Jobs has also given a telephone interview to All Things Digital, adding some colour to the issue:

Jobs said that the tech industry hasn’t done a good job of educating users on what has been a fairly complicated issue.

“As new technology comes into the society there is a period of adjustment and education,” Jobs said. “We haven’t as an industry done a very good job educating people I think, as to some of the more subtle things going on here. As such (people) jumped to a lot of wrong conclusions in the last week.”

Jobs also revealed that Apple has been asked to testify by US authorities and will do so but questions whether other phone manufacturers will come under the same scrutiny by the press.

iPad 2 Available in Hong Kong, Japan, Korea and Nine More Countries April 29

iPad 2 Cases

iPad 2 Cases | Image courtesy of Apple

Apple today announced that the iPad 2 will arrive in Japan on Thursday, April 28 and Hong Kong, Korea, Singapore and eight additional countries on Friday, April 29. iPad 2 will be available at select Apple Authorised Resellers at 9 a.m. local time. Additionally, iPad 2 with Wi-Fi will be available in China beginning Friday, May 6.

Apple Releases iOS 4.3.2, iOS 4.2.7 for Verizon iPhone

Apple has recently released iOS 4.3.2 for iPhone 4, iPhone 3GS, iPod touch and iPad. The CDMA iPhone 4 has also been updated to version iOS 4.2.7, causing some curiosity as to why the Verizon iPhone remains on a separate software branch.

The iOS update is said to include improvements and bug fixes:

  • Fixes an issue that occasionally caused blank or frozen video during a FaceTime call
  • Fixes an issue that prevented some international users from connecting to 3G networks on iPad Wi-Fi + 3G
  • Contains the latest security updates