World of Apple

iPad with Retina Display (4th gen) | Image courtesy of Apple

Today Apple did something somewhat out of the norm for the company, despite being rumoured ahead of time Apple released a new model of the iPad. But it didn’t change anything apart from the storage capacity, offering a whopping 128GB of storage for a meaty $799 (£639) for the WiFi model or $929 (£739) for the WiFi and Cellular model. This new iPad will be available to buy on February 5th.

There are many questions as to why Apple released this iPad this week or why in the supposed era of cloud storage that a 128GB iPad is even required. However it’s not that hard to speculate as to why Apple announced the 128GB iPad (apart from to try and out do Microsoft’s release of Office 2013) today.

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iPad mini | Image courtesy of Apple

Apple today announced both the new iPad mini and a brand new updated version of the larger 9.7-inch iPad. Ahead of the announcement of the new iPads Apple took the opportunity to discuss iPad sales and related content. During the keynote CEO Tim Cook revealed that Apple has recently sold its 100 millionth iPad and growth of iPad sales continue to outgrow that of the PC market 15% to 2%.

Apple also announced a new version iBooks with continuous scrolling, iCloud syncing and sharing options via Facebook and Twitter. Apple also released an update to iBooks Author to continue in the proliferation of Textbooks in the education market.

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