- December 12th, 2012
- Apple TV
- Alex Brooks
Just as we thought we could get to the end of the year without another flurry of Apple TV rumours we’ve unfortunately been scuppered by none other than Tim Cook himself. Last week Cook stated in a television interview for NBC that TV was an area of “intense interest” for Apple. A bit of an upgrade from just being a “hobby”.
Naturally these comments, which were admittedly accompanied with some very coy smiles from Cook, have set the rumour sites into an outbreak of excitement. Notably very few of these rumours are anything to pay much attention and lack any kind of credibility beyond “I have a friend who says his friend saw Jony Ive and Tim Cook shopping for TVs in Best Buy”.
However, today a usually accurate source has popped up with a bizarrely vague article quoting a number of sources from the supply chain about Apple’s possible movements towards an Apple TV set in 2013. The Wall Street Journal’s article which quotes “officials at some of Apple’s suppliers” makes a point of assuring the reader that whatever Apple is currently up to it’s too early to tell what exactly the company’s movements are, in fact “It isn’t a formal project yet”.