FT.com is reporting that Apple is pushing US TV networks to reduce the price of their TV shows to help “spur demand” on the iTunes store. Apple has suggested during meetings to much resistance that TV show prices be reduced from $1.99 to $1.

Financial Times associates TV shows as an integral part of Apple’s tablet strategy which the publication expects to be unveiled tomorrow.

According to a person familiar with the talks Apple “is looking to change pricing dynamics” adding, “That’s what they did to the music industry. The difference between the TV industry and music is this one has good economics.”

Financial Times goes onto state that Apple has primarily focused on ” courting book and newspaper publishers ahead of the tablet’s launch” suggesting that Apple has been in talks with News Corporation’s HarperCollins and the New York Times. Apple has also rumoured to have “approached Conde Nast, Hearst, McGraw-Hill and the Hachette book group, according to the Wall Street Journal and Bloomberg.”

Finally, Financial Times reports that Apple has “floated the idea” of a low-cost video subscription service with “News Corp, Time Warner, Viacom, Disney and CBSwhich would combine the “best of television” and would cost $30 per month.”