In an interview with SongFacts Lars Iversen of Asteroid Galaxy Tour gives some background on how his bands track “Around the Bend” was chosen for the latest iPod touch advert.

The bands representative in the United States managed to get a meeting with Steve Jobs himself, while listening to songs from the band Jobs stated “This is it, this is the new track for the iPod Touch.” after listening to a sample of “Around the Bend”.

“Apparently he just loved that track, but we never saw it as one of our singles,” Iversen said. “We have some other songs that we thought would be great singles, and that would work cool on for the radio, but he really loved that song.”

Apple reportedly kept the band in the dark about edits it made to the song.

“They keep it under wraps up to the release of the new product, so we were just told: ‘You guys are going to be in this ad, and you have to be happy and smile about that,’” he said. “I kind of like it now when I’ve seen it a few times, it sort of works well with the pictures – you see two hands playing with the iPod and all these silly computer games and so on.”