Apple has begun advertising in print media in the UK and United States that it’s App Store has seen over 300 million downloads and confirms previous reports that the App Store now contains 10,000 applications.

According to the site AppShopper the App Store currently contains 10,366 iPhone applications.

Apple announced in late October that it distributed 200 million apps.

O2 has been showing the UK advert in print media and the company has posted a copy on Flickr.

Macworld reports that a print advert was in both the Wall Street Journal and New York Times today.